Results first.Aesthetics second.Always.
Every project here started with a strategy conversation and ended with a brand that actually works. Here's what that looks like in practice.
Case Studies
A brand isn't just what it looks like. It's what it does. These are the stories behind the work.
CASE STUDY 01: Parallel Fragrances
Service: Social Media Management · Ongoing Retainer
Industry: Fragrance / E-commerce
THE SITUATION
Parallel Fragrances came to KG Digital with a growing product line and a clear vision for their brand — but their social media presence wasn't converting the audience they were building into customers. Content was inconsistent, TikTok was underutilized, and the women's fragrance page had no established strategy for growth or monetization.
WHAT WE DID
We took over social media management across Instagram, TikTok, Facebook, and YouTube Shorts with a content strategy built around TikTok as the primary revenue driver. We developed a repurposing system that maximized content reach across platforms without requiring constant new production. A separate strategy was built for the women's TikTok page with a clear path toward TikTok Shop eligibility. Community-building content was introduced on Threads and Facebook to deepen brand loyalty beyond transactional posts.
THE RESULT
[Insert current follower and engagement metrics here — TikTok, Instagram, YouTube growth numbers]
Consistent content. Growing audience. A clear system that runs month after month without scrambling.
SERVICES USED
Social Media Management · Content Strategy · Video Editing
CASE STUDY 02: André Cailloux Center (ACC New Orleans)
Service: Full Social Media Management · Ongoing Retainer
Industry: Arts / Cultural Justice / Nonprofit
THE SITUATION
ACC New Orleans — a Black arts and cultural justice organization — needed a social media presence that matched the depth and significance of the work they do. Four platforms to manage, live event coverage to execute, and a community that deserved consistent, thoughtful representation of the organization's mission.
WHAT WE DID
We built and manage a full social media system across Instagram, Facebook, LinkedIn, and YouTube Shorts. Every month includes original graphics for all content, short-form video editing, event coverage, community management, editorial calendar delivery one month in advance, and a monthly performance report. Campaigns, promotions, and announcements are coordinated with the internal team through a clear approval workflow.
THE RESULT
[Insert engagement metrics, follower growth, or campaign performance numbers here]
An organization doing important work — finally showing up online in a way that reflects it.
SERVICES USED
Social Media Management · Graphic Design · Video Editing · Event Coverage · Monthly Reporting
CASE STUDY 03: [Third Case Study — Placeholder]
Fill in with Da Reggae Cafe, a brand identity project, or a website build once complete. Use the same format: The Situation · What We Did · The Result · Services Used.
More Work
A selection of brand identity, web design, graphic design, and content work across industries.
